Backlinking SEO: Getting the most out of your back links and back linking strategy

Anchor Backlink For Google

Jeff Cu asked:

After getting done with the website, anyone needs to take care of its proper and effective SEO (search engine optimization). Otherwise, websites won’t get proper hits and hence it won’t be of any great use. Two important techniques which are widely used are:

Anchor Text: This text is nothing but the clickable text in hyperlink. It is used to redirect the visitor to any place, internal or external. It should be taken care to not to use words like Click Here or Here for anchor text, however they are very widely used. The reason is very simple, that when someone comes at your shop you won’t put a board saying “Open the door and come in” rather the board will read welcome.

Now as we know what anchor text is, we should also know what why having these texts have a dramatic effect on page ranking. Google and other major search engines give very high value to these text so the anchor text should be relevant to the landing page.

Back Links: These are not to be confused with anchor texts and are links which point to your web design. However, they are also very important in search engine optimization because the number of back links to a web page shows how popular that webpage is. Now, most of the wikis and CMS keep the track of the back links and it is recommended that if possible, you should also keep the track of back links.

Using these two techniques properly you can boost rank of your webpage. A good website designer will take care of it that both are used properly.


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